Tommy Hilfiger is believed to have licensed its Karl Lagerfeld brand to Italian manufacturer Vaprio Stile. According to Women’s Wear Daily, the production and distribution agreement takes effect with the AW 2008 collection Lagerfeld is due to show during Paris Fashion Week early next year.
According to market sources, Hilfiger has also been exploring the possibility of a Lagerfeld collection for mass distribution in the U.S., eager to duplicate the popularity the brand gained three years ago when H&M launched a one-off Lagerfeld collection for holiday retailing.
Regatta Pacific Alliance has recently been working on a Lagerfeld collection at a time when U.S. retailers are keen to use proprietary brands to draw consumers into their stores.
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Based in Milan and Bergamo and controlled by Switzerland’s Arner Private Equity Fund, Vaprio Stile has 80 employees and annual revenues of about 24 million euros. It’s affiliate company, Faenza Stile, specializes in jersey and collaborates with a range of design houses, including Versace, Jil Sander and Dsquared.