Hence the increasing caution due to the current economic climate, buyers placed strong orders at NEC trade show. The fashion industry fair in Birmingham, introduced retailers to a diverse international line up, including 200 new arrivals such as Uldahl and Uto at Moda Woman, Calvin Klein Underwear, Merc and Simon Carter at Moda Menswear, Rocket Dog, WLM, and Roberto Botello at Moda footwear.
Visitor numbers across Moda remained level with February 2008. Following the February 09 Exhibitors Questionnaire the majority of exhibitors were pleased with the quality of buyers and number of new contacts made. Sunday was the strongest day with visitor numbers up on the previous season.
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Andy Cockayne, Sales Director of Hush Puppies exhibiting at Moda Footwear commented: “We’ve had a great show despite the current economic climate. Our new range has been met with lots if enthusiasm and buyers have been keen to write orders. Our new look premium collection has been particularly well received. We’re really pleased.”
Buyers travelled from all corners of the world including France, Australia, Spain, Sweden, Germany, USA, Japan and Hong Kong to evaluate the upcoming trends for autumn ‘09. Plans are underway for Moda August 09, which will be taking place at the NEC from August 9th to 11th.