The appointment of British designer Matthew Williamson as Emilio Pucci’s creative director has been made official. Williamson had been rumoured to take the position when Christian Lacroix announced his departure from the label last week. Lacroix designed for Pucci for three years.
Williamson will continue to design his signature label when he takes on his new position. His first collection for Pucci will be unveiled at the autumn/winter 2007 shows in February. “We liked the soft, glamorous kind of attitude that Matthew developed for his own line, and his sense of colour and femininity,” said Catherine Vautrin, chief executive of Pucci.
“I think Matthew was a very interesting idea and choice,” said Laudomia Pucci, daughter of founder Emilio Pucci, and image director of the company. “We loved his colours, prints, his freshness and also his jet-set-y lifestyle. I think that really complements Pucci.” She added that Lacroix had been a great designer and had gone out with a bang after his recent, successful show for the label. Since he joined Pucci in 2002, sales had quadrupled.
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