With great sartorial power comes great responsibility.
Kim Kardashian knows exactly what she’s doing every time she posts a photo or makes an appearance — and honestly, she thinks it’s kind of funny.
The mother of three (soon to be four) was recently “going through old fitting pics” (yeah, same) when she came across a photo of herself in a gold lame gown designed by her husband, Kanye West.
“Going through old fitting pics & found this gold look that Kanye made for me for my Miami trip last summer (I went w the neon vibes instead),” she began her caption, concluding her thought with a call-out to the knock-off empire: “P.S. fast fashion brands, can you please wait until I wear this in real life before you knock it off? ”
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You heard it from the source — put the sketchbooks down.
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Kim Kardashian’s impact on the fashion world can’t be denied. When you’re one of the most visible women in the world, your style will find its way onto at least a couple designer vision boards.
Diet Prada recently illustrated the Kardashian effect with a helpful graphic, explaining that it’s typically a matter of weeks before a Kar-Jenner-approved design lends its integrity to a modified (and much, much) cheaper version at a fast fashion brand like Pretty Little Thing or Fashion Nova.
Though “knock-off” can feel like a dirty word, fast fashion brands that allow us plebs to live out our wardrobe fantasies like an Ariana Grande song.