New York – Last January, Gucci was blessed with Alessandro Michele as their new
creative director. Under his leadership, the brand has returned to glory.
Now that the brand has received a makeover, Gucci plans on giving their
stores a makeover.
Michele has a lot of opulent ideas for how he is hoping to transform the
store, two major motifs include marble staircases and velvet chairs. His
fall/winter collection for Gucci will be shown at Milan’s Gucci flagship
store in a luxurious space that includes oriental rugs and plush
carpets. The new store concept is expected to be introduced at other Gucci
stores beginning after Friday’s show.
In a statement, Marco Bizzarri, Gucci’s CEO said the store format is “one
of the ways in which we are communicating Gucci’s new identity.” Bizzarri
was brought over from Bottega Veneta when Michele was promoted to Creative
Director of Gucci, with hope that together the two could revive the
stagnant luxury brand. Under Michele’s creative direction, Gucci’s sales
have grown for the first time in almost 2 years in the second quarter.
In their restructuring efforts, Gucci has overhauled management, cut
wholesale accounts, and introduced new advertising and packaging. Next week
during Milan Fashion Week, Michele’s hotly anticipated spring/summer 2016
collection will be unveiled to the public, and it is sure to help continue
Gucci’s train of success.
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