In the land where the buffalo once roamed the prospect of meatless, plant-based hamburgers is not going down well.
"I will never, ever try one," Kenny Graner, president of the US Cattlemen’s Association, told The Telegraph from his ranch in North Dakota. "I hear they’re bland anyway. It’s just not meat."
Mr Graner was responding to Burger King’s decision this week to launch a new version of its iconic Whopper hamburger made from a plant substitute. The "Impossible Whopper" is genetically engineered to "bleed" and taste exactly like the real thing.
For America’s two million beef farmers, and it’s 94 million methane-producing cattle, it marked a watershed moment as they increasingly become the…
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