Helmut still around

The fashion industry has no need to panic. Designer Helmut Lang is not going anywhere, according to his PA.

Last week news that Prada was closing Helmut Lang’s SoHo headquarters sent the industry into a tizzy, imagining the label might end. However, Lang had his PA call journalists all over the world to ask for addresses so that he could send Lang’s latest portrait. Although the PA could not elaborate on future plans he did request that this image of him be used whenever a piece on Lang was written. “Clearly there are plans afoot,” wrote Vogue.

According to WWD, Prada boss Patrizio Bertelli is in talks with three major investors to sell the brand. A source said: “There is one fashion entrepreneur and two investments funds (in the running). If they’re smart, they’ll talk to Lang as well. Especially in the case of a fund, it simply can’t do without the designer.” A deal is rumoured to close within a year.

Lang left Prada in January of this year.

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