Soon your favourite music will come with your favourite jeans. The Gap is teaming up with Apple iTunes Music Store and will be giving away free music downloads with the purchase of a new pair of jeans. To be launched in The States, the new ad campaign will feature musicians singing covers of their favourite song while wearing Gap jeans. The company will be offering those collected covers in a CD at Gap stores for customers who make a $60 or more Gap purchase.
The CD contains eight songs exclusively recorded for Gap by the stars of the new campaign, a director’s cut of the autumn TV advert and behind-the-scenes footage from the filming of the commercial. Europeans will have to wait a little longer for collaboration.