Primark made its mark on London last week when it opened its Oxford Street doors to deliver unabashed, affordable fast fashion to the masses. Less than two hours after doors opened, customers were being let into the packed premises on a one-in, one-out basis. The 70,000 square-foot London store sells clothes for men, women and children, as well as homeware and sells t-shirts for as little as one pound. A shiny, linen coat was one of the best sellers of the day, retailing at just £15.
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Breege O’Donoghue, a Primark director, said: “We knew we were going to be busy, but this has exceeded all expectations. Shoppers carried off their purchases in brown paper carrier bags, which Primark is phasing in to replace plastic bags. Primark is known for its “fast fashion”, which is when catwalk trends are quickly turned into more cheaply priced clothes for the high street. A recent article in the Daily Mail suggested that whilst it is great for consumers to not have to pay extortionate prices for quality goods, somewhere down line in a selling a t-shirt for £1 means somebody is getting exploited.
In December 2006 the charity War on Want revealed factory workers in Bangladesh are regularly working 80 hours a week for just 5p an hour, in potential death trap factories, to produce cheap clothes for British consumers of Primark, Tesco and Asda’s ‘George’ range. War on Want issued these findings in a report called Fashion Victims, based on research among employees at six Bangladeshi factories in the capital Dhaka which employ over 5,000 workers, mainly women, making clothes for the three bargain retailers. Primark is owned by Associated British Foods, the Silver Spoon sugar to Kingsmill bread and Twinings tea group, and has expanded rapidly over the past couple of years, opening stores at the rate of one a week.