Liberty is planning a major international expansion under the guidance of its new chief executive Geoffroy de La Bourdonnaye. The former Disney and Christian Lacroix executive, who will succeed Iain Renwickas chief executive in July, said one of his top priorities was the international expansion of the iconic British store in the US, the Middle East and the Far East. “The name Liberty is known all around the world, and has not been given justice in terms of its presence in countries like the US and Japan,” he said on Sunday.
De La Bourdonnaye, 50, has been credited with the turnaround at Lacroix. He said it would be priority to return Liberty to profit. His predecessor, Renwick, had managed to cut losses at the company and rescue it from going under. He quit the company after four and a half years in April, when Liberty’s chairman Richard Balfour-Lynn said the company needed a different approach, the FT reported.
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