Following the succesful launch of high street retailer Esprit’s first line
of leather-free trainers , which featured a ‘Peta-Approve
Vegan’ tag, the label has decided to expand the range offering.
The second line of animal and eco friendly footwear features 25
different footwear styles, in addition to trainers. The footwear range now
includes ballet flats, sandals and loafers and is available online or at
selected Esprit stores around the globe.
“Esprit was founded on a basis of creativity and responsibility and this
spirit is still alive today,” explains Martin Krist, Global Business
Manager Shoes at Esprit. “This is reflected in our continued efforts to
transfer the philosophy of appealing vegan fashion to a commercial
lifestyle product
.
With Peta’s support, we can bring more transparency to conscious consumers
and hope to further expand this collaboration.”
The footwear range was also designed to help raise awareness for the
environmental destruction caused by factory farming and the leather
industry, which ranges from carbon emissions produced by cattle farms to
the toxic tannery chemicals that pollute local water supplies. The
environmental footprint from animal-free fabrics, whether they be natural
or synthetic, is minor in comparison to non-animal free materials, as well
as animal friendly, sparing the animals from castration, branding, tail
docking and other cruelties suffered before death.
Therefore, the new footwear range features tags – in English, French
and German–which read:’This product has been designed to be kind to animals.
It is vegan approved by Peta, meaning that no animal has been involved
in the production of this product.’
“Loafers, sandals, flats – shoppers seeking stylish leather-free shoes
have more choices than ever, thanks to Esprit’s latest ‘Peta-Approved
Vegan’ line”,adds Peta UK Associate Director Mimi Bekhechi. “The
success of Esprit’s vegan designs is proof of the enormous demand from
consumers around the world for sustainable, animal-friendly fashion.”
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