Online giant has opened a new multi-million pound
fashion photography studio in London’s Shoreditch, as it looks to continue
growing its fashion business.
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The photography studio is one of the largest of its kind in Europe, at
46,000 square foot it houses 22 individual photography bays, a large state
of the art editorial suite, video editing facilities, a creative fashion
library, and office space for Amazon’s growing team of fashion
creatives.
The online retailer has said that it expects the studio to produce more
than half a million images a year, and added that the opening has meant 35
new permanent roles at the studio and up to 75 will also be brought in to
support seasonal demand.
The move to open a studio comes as the online retailer revealed that it
has sold more than 30 million fashion products across Europe in the last
quarter alone, from April 1 to June 30.
Sergio Bucher, vice president of Amazon Fashion EU, said: “Our aim is to
make Amazon the best place to buy fashion online, The opening of our new
fashion studio, in the heart of one of the leading fashion capitals of the
world, illustrates our ambitions.
“We are committed to providing a first class customer experience and our
new studio will enable us to produce more than half a million images a year
as our fashion business continues to grow.”
The facility is the latest investment by Amazon in London. Amazon
recently completed the move of its 2,000 corporate employees to three
offices in the capital, while construction of a new corporate office at
Principal Place in Shoreditch is underway and is scheduled to open in 2017.
When that building opens Amazon will have total capacity for over 5,000
employees in London.