Month: November 2019

Adidas SLVR has launched its key item ‘one piece tee,’ updated for autumn winter 09 in an unlimited edition. The one piece tee ‘Unlimited Edition’ is cut randomly out of one large panel of fabric. The fabric sheet has a large ‘This is an unlimited Edition’ graphic print, which creates various typographic designs.

The cotton tee is made of minimal stitching around the body, has a single cut neck line, is short sleeved and is available in white and medium grey heather. Created in a 3 step method, it is much simpler than any other tee on the market. It is unique in its simplicity, yet comfortable and long lasting.

The one piece tee ‘Unlimited Edition’ is available as of now at a price point of €59,90. This special execution is available at No74 in Berlin, in stand alone stores in Paris, New York, Bangkok and in adidas Brand Centres in Paris and Beijing, as well as in Sport Performance Centre stores in Moscow and Berlin.

SLVR is the PURE fashion label within the adidas Sport Style Division. The Sport Style Division also includes Y-3, the sport-inspired luxury label, as well as adidas Originals, the original lifestyle brand that celebrates originality.

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So much for your 9inch killer heals, according to YouGov’s comfort footwear survey, 64% of the UK’s population said that comfort is of greater importance when buying new shoes. In the study, UK consumers feel comfort is four times more important than price and six times more important than fashion. The research was conducted on behalf of British footwear brand Hotter, that commented that all three are achievable with its Comfort Concept.

With NHS figures indicating that three quarters of adults suffer poor foot health it is important to invest in comfortable shoes. Correctly fitting, and quality shoes are an essential part of taking care of your feet. Hotter footwear features deep cushioning and smooth internal seams, whilst the lightweight soles, deep toe box and soft leather protect feet.

All figures are from YouGov with a total sample size of 2182 adults. International Foot Health Awareness Month runs until May 31st 2009.

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Geil Magazine, the new international men’s lifestyle fashion publication, has appointed Chris Benns as Fashion Editor.

The style title, which launched its debut issue in March 2009, covers fashion, art, style, grooming and the latest gadgets for men, as well as travel and the season’s to-do list.

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Benns studied at the renowned Italian fashion school Insituto Marangoni. He began his career assisting stylists in the media industry making links that would eventually land him his first major project – UK stylist to The Scissor Sisters. In 2007 his talent was spotted by designer Kim Jones, for whom Benss worked on a variety of styling and consultancy projects. He has since contributed to publications ranging from Vogue Homme, V Vman to i-D as well as companies including McQ, Tommy Hilfiger and Dunhill.

Geil, in the German lexicon, translates into “horny.” Geil Magazine is about what turns on the contemporary male, be it music, clothes, art, cars or what goes on around him. Benns, alongside Creative Director Daniele Mancinetti, will deliver a definitive guide to fashion that is relevant, interesting and international.

Scott Morrison, the co-founder of denim brands Paper Denim & Cloth and Earnest Sewn, has been appointed as global chief executive for Japanese denim brand Evisu. Part of his strategy is to get back to the iconic heritage, clarify and simplify the brand message, improve the product and move the collections into a more contemporary style, which suits both European and American markets. Morrison is going to oversee all markets except Japan, where the brand was founded in 1991.

Evisu will move their worldwide headquarters to New York from Hong Kong, where its parent company Bestford Ltd. is based. Bestford and Peter Caplowe acquired the Evisu trademarks for all markets outside of Japan from Evisu founder Hidehiko Yamane in February 2006. The transaction was funded by New York based hedge fund Indus Capital Partners, which owns a majority stake in Bestford.

Evisu posted sales of about $30 million at wholesale outside of Japan, with less than $4 million of that in the U.S. There are 19 freestanding stores outside of Japan, with none in the U.S. Yamane still owns and operates the business in Japan with 61 freestanding making a profit of $50 million annually.

A small capsule collection of Evisu’ new direction will be shown at the Pitti Uomo in Florence and Bread & Butter in Berlin this summer. The fully overhauled collection will be ready for Autumn/Winter 2010 deliveries.

Scott Morrison, 36 years old, created in 1999 the instantly popular Paper Denim & Cloth label. As President and designer he quickly established the growing operation as one of the world’s premium denim brands. Inspired by that growth he began incorporating other areas of personal and cultural interest into the budding lifestyle concept. After almost 5 years at one of the first American success stories in the premium denim market Morrison decided to leave in 2004 to found and design the dual-fold concept, “Earnest Sewn” and “An Earnest Cut & Sew”. This venture lasted till March of this year, and with his hiring at Evisu he is again back in the denim business, this time at the helm of one of the world’s most iconic brands.

www.evisu.com

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Especially designed for the European market, lifestyle retailer Muji offers a distinctive, laid back Japanese style for this summer. A renowned Japanese design team responsible for Muji Japan created the clothing line. True to their no brand principle, the garments feature no branding. Muji’s look is simple and discrete, making the clothes timeless and ultimately wearable.

For summer, Muji is introducing a relaxed collection in light Indian and organic Chinese cotton. The Japanese retailer also used French linen for its soft, gentle feel and worn-in appearance. The linen gives a confident, insouciant air to a versatile range of pieces for both men and women, which can be mixed and matched across the collection to suit various occasions.

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From 2-4th August 2009, fashion fair Pure London attracted a record number of visitors in comparison to the previous year. It was the highest number for the summer show to this date with a rise of 9%. The opening day saw attendance up by 11%, followed by 4.6% on Monday and 27% on Tuesday.

The number of buyers who returned to spend more than one day at Pure London increased with 21%. With over 900 brands exhibiting, over 12,000 sqm, including the largest Accessories and Footwear area in the UK; buyers were able to see established brands as well as view over 270 new collections.

Attendance from UK buyers went up by 9% with all the key UK Stores attending, including Fenwick, Harvey Nichols, Harrods, ASOS, Selfridges, House of Fraser, John Lewis, Debenhams and McElhinneys from Ireland, as well as independent retailers such as Flow, Psyche, Stone, Richmond Classics and Stuff. International attendance increased by 3.5% with attendance from Ireland, Spain, Germany, Italy, France, Netherlands, Belgium, Greece as well as the Saudi Arabia and Japan.

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The Spirit section featured various new brands. London based label Arrogant Cat returned to Pure London after missing a few seasons. Ethical exhibitors were back with over 50 ethical brands edited into the show by price point and style including People Tree, Jackpot Organic, Miksani, Komodo, Wellicious and Monkee Genes. Ethical seminars and walks were hosted on Sunday and Monday educating visitors and communicating the stories behind ethical brands.

Steve Newbold, Managing Director of Pure London commented: “The attendance was significantly up year on year and the visitor profile was of a very high quality. Feedback from exhibitors was incredibly positive with many having their best ever show. This bodes well for the industry and proves that good businesses can flourish in a difficult economic environment. Pure London has cemented its position as Europe’s leading fashion trade event for directional womenswear, boutique fashion, accessories, footwear and young fashion for men and women..”

The dates for next season’s Pure London are 14-16th February 2010 at Olympia in London.

Image: Pure London

John Lewis reported its best-ever sales performance last week, beating equivalent periods last year and in 2007 and providing further comfort to retailers in the peak festive trading season. John Lewis said it had generated sales of £110m in the week to Saturday December 12, up 15 per cent on the year earlier period, when Britain was in the full throes of the financial crisis.

It is also more than 8 per cent up on the retailer’s biggest week in 2007.

Andrew Murphy, director of operational development and customer services, said the performance showed that “we are on decent form and that there must be some strengthening of consumer confidence”.

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The figures will add to increasing expectations among retailers that this Christmas will be no worse than 2008, when many store groups were forced to slash prices as the economy lurched downwards, and could even be better.

Mr Murphy said sales were strong in fashion, where the group has bolstered its offering, introducing a number of new designers and revamping shopping areas.

The New West End Company, which represents retailers in Bond Street, Oxford Street and Regent Street, said sales in London’s West End were up 10.6 per cent in November. Sales in December so far are up 10 per cent on 2008, and also ahead of December 2007, a record month.

While Christmas trading figures so far appear to be encouraging, retailers remain cautious about the outlook for next year, when they face the increase in VAT, other tax increases and public sector cuts.

“We still think next year is going to be a difficult one,” said Mr Murphy. “Customers have kept a bit in hand as they have gone through 2009. As always Christmas brings it out.”

Image: John Lewis

Clothing exhibition Bread & Butter will showcase the new collections of Fruit of the Loom. The casual wear label will present its ‘Born in the USA’ collection at the AW10 show. The latest collection of men’s underwear will also be presented.

Known for their iconic t-shirt and sweat styles, Fruit of the Loom has created a new range of t-shirts, sweats, polos and shirts reminiscent of the 50’s American rebel era. Vintage shapes, styles and images, reflecting the brand’s American heritage, inspired the ‘Born in the USA’ collection.

Alison McKenzie, brand director, Fruit of the Loom said: “Bread & Butter is an essential platform for us to launch our new seasonal casualwear collection. It allows us to introduce Born In The USA to the most important, fashion influencers and showcase our new direction.”

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Georgian born David Koma is Vauxhall Fashion Scout’s Merit Award winner. In it’s second season, the Award offers the best new fashion designer the opportunity of a sponsored stand-alone show at Vauxhall Fashion Scout’s catwalk during London Fashion Week.

David Koma graduated in March 2009 with distinction from Central Saint Martin, and his collection immediately grabbed the attention of buyers and media. David was also presented with the prestigious Harrods’ Design Award, which led to boutique Browns Focus stocking the collection.

“The fact that I have been chosen as the recipient of Vauxhall Fashion Scout’s Merit Award is a great honour! I’m really excited to showcase my SS10 collection during LFW, and it feels great to work with such an amazing team! This will be a great start for my future career,”commented David Koma.

Vauxhall Fashion Scout’s Merit Award is presented to a new fashion designer each season. The winning designer receives a fully equipped catwalk in Vauxhall Fashion Scout’s new venue, PR and sales support and a specialized mentoring program spread over three seasons. The award works towards helping designers sustain and build a viable business for themselves and helps to both nurture and provide support to the best emerging talent.

“Over the past six seasons we have grown into London’s largest and most exciting catwalk event for emerging designers and this LFW sees us move into our fantastic new venue. Vauxhall Fashion Scout supports a wide selection of the best new designers and are proud to have created an award that will help a leading emerging designer grow their business and showcase their talents to an international audience.” Martyn Roberts, Fashion Scout Co-Founder.

Last years winner William Tempest debut show was attended by high profile guests including Emma Watson, Jade Parfitt and Jasmine Guinness. William will return to the catwalk for his second outing with Vauxhall Fashion Scout for this September’s London Fashion Week.

September 2009 will be the seventh season that Vauxhall Fashion Scout has showcased new design talent as part of the Off-Schedule Calendar. The shows will take place at their new venue Freemasons Hall Covent Garden next to London Fashion Week’s Somerset House location.

Image: David Koma CSM09

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There was a strong demand for Russian retail during the 13th edition of Collection Première Moscow. Over 1,000 brands from 26 countries present their 2010 Spring/Summer collections. Russia seems to be among the countries that look forward to a bright future based on the economic forecasts.

Russia experts agree: Anyone wishing to benefit from tomorrow’s economic upswing should lay the fundamentals for his business today. With their first participation at the 13th CPM – Collection Première Moscow, the German premium label Marc Cain delivers a clear statement to the Russian market: ‘Marc Cain is betting on markets with potential,” explains Distribution Director Norbert Lock. “While we do already have numerous customers in Russia, it is a good time to expand our customer base. We are swimming against the current. Russia remains an important market and CPM is an ideal platform for presenting our label and reaching out to new customers from across the country.”

The next CPM is taking place from 6-9th September 2009 at the Expocentre Fairgrounds in Moscow. The Eastern Europe’s international fashion trade fair offers visitors an overview of the current trends for the next season in the areas of womenswear, menswear and kids fashion, lingerie, leather and fur garments, bridal and evening fashion, young fashion, casualwear and accessories.

For this reason, CPM organiser Igedo Company, in cooperation with the Russian retailers’ association A.P.R.I.M., has intensified the programme of the Russian Fashion Retail Forum. In roughly 20 seminars and workshops, Russian and international industry experts will share information on current topics from the fashion world. Participation in the Russian Fashion Retail Forum is free for all CPM visitors, making it a true added benefit for every buyer. The supporting programme is completed by a variety of different fashion shows that show the trends for Spring/Summer 2010.

“Russia continues to suffer under the consequences of the economic crisis, yet remains a country with enormous potential. In the coming year alone the Russian economy could grow again by around 3.7 percent according to OECD statements,” CPM Project Manager Christian Kasch explains. “But only people who have stood by the side of their Russian business partners through the hard times will have real long-term chances in Russia. Only those who have won the trust of their customers will be able to establish and expand upon business relationships in this market, which remains extremely promising. Thus we are pleased that CPM is able to prove its leading position in Eastern Europe in these times,” Kasch concluded.

Newcomers at CPM in September include labels such as Azzaro, Brunella & Anna Moura, Dino Casagrande, Elisa Fanti, Flamenco, Les temps des cerises, Marc Cain, Nathalie Serge, Paz Torras, and Versace Immagine. Other internationally renowned brands include Falke, Bugatti, Mac, Lagerfeld, Fuego, Lauren Vidal, Angelo Nardelli, Fontanelli and more.

Image: CPM

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