Strong U.S. sales helped buoy Levi Strauss & Co. results in the second quarter, but a full return to growth in the company’s European business isn’t likely until 2007. Phil Marineau, who announced last week that he would depart as president and chief executive officer of the San Francisco-based denim giant at the end of the year, said: “Our net sales in Europe began to trend up in the second quarter,” and leading the search for a new president for the region. “I’m encouraged by these trends, but we still have a lot of work to stabilise sales.”
Earnings for the three months ended May 28 shot up 50 percent to $40.2 million, compared with $26.8 million in the same period a year ago. However, the improvement was largely the result of a one-time income tax benefit stemming from a change the company made in the ownership structure of some of its foreign subsidiaries. U.S. sales of the core Levi’s brand and its Dockers division prevented a downturn in Europe that has persisted since early 2005 from weighing too heavily on results. Revenues for the quarter fell 0.9 percent to $953 million from $961.6 million in the year-ago period. Licensing revenue dropped 9 percent to $16.3 million from $18 million. Sales slipped 0.7 percent to $936.7 million from $943.7 million.
The U.S. Levi’s brand increased 2.1 percent to reach $251.9 million compared with $246.6 million. Robert Hanson, president of the U.S. Levi’s brand, said the growth was significant given recent store closings because of retail consolidation. The growth, however, was driven by the men’s and young men’s segments, while the junior category “is struggling,” Hanson said. “We’re growing in all regions except Europe,” said Hans Ploos van Amstel, chief financial officer. Marineau shed more light on some of the difficulties in the region that trimmed European sales 17 percent during the quarter to $196.5 million from $237 million.
“The key here is to turn around the European Levi’s business,” Marineau said. European retailers “pre-book” orders, he said, and the difficult retail environment, combined with what management believes may have been a poor selection of product mix by retailers, has resulted in smaller orders being placed. “Once you sort of fall down, it takes two to three selling seasons to get up and running again,” said Marineau, adding that the company is in its second season of “really terrible pre-booking.” For the first half, earnings rose 26.9 percent to $94 million from $74.1 million. Revenues fell 3.4 percent to $1.91 billion from $1.98 billion. Sales declined 3.7 percent to $1.88 billion from $1.95 billion.
Click Here: liverpool mens jersey