Asda to open Living Stores

Asda is to roll out its non food format across the country following a successful 18 month trial. Andy Bond, CEO will unveil the plans this week at groups annual management conference. Bond will tell the conference that Wal-Mart has agreed to press the ‘green button’ and that 15 Asda Living Stores will be opened by the end of the year – with more to follow.

The out of town stores have a mezzanine floor of George clothing, jewellery, and accessories and a ground floor selling homeware and electrical appliances. Planning rules have frustrated attempts by Asda to open new supermarkets, but obtaining planning permission for non food developments is far easier.

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Gaultier eye-to-eye with De Rigo

French fashion house Jean Paul Gaultier signed an agreement granting De Rigo, a leading eyewear company, a license to produce and distribute Jean Paul Gaultier optical frames and sunglasses starting with the 2006 collection. The new collection of sunglasses and eyewear will complete the range of Jean Paul Gaultier’s lines of accessories, fully reflecting the identity and style of the fashion firm.

The new 2006 Jean Paul Gaultier Eyewear Collection will be presented at the Silmo Exhibition, in Paris, during October 2005 and distributed beginning in November 2005 worldwide, with the exception of the Japanese market.

Helmut still around

The fashion industry has no need to panic. Designer Helmut Lang is not going anywhere, according to his PA.

Last week news that Prada was closing Helmut Lang’s SoHo headquarters sent the industry into a tizzy, imagining the label might end. However, Lang had his PA call journalists all over the world to ask for addresses so that he could send Lang’s latest portrait. Although the PA could not elaborate on future plans he did request that this image of him be used whenever a piece on Lang was written. “Clearly there are plans afoot,” wrote Vogue.

According to WWD, Prada boss Patrizio Bertelli is in talks with three major investors to sell the brand. A source said: “There is one fashion entrepreneur and two investments funds (in the running). If they’re smart, they’ll talk to Lang as well. Especially in the case of a fund, it simply can’t do without the designer.” A deal is rumoured to close within a year.

Lang left Prada in January of this year.

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Juicy Couture To Expand Collection

American brand Juicy Couture usually conjures up thoughts of tracksuits, tee-shirts and of comfortable clothing. The range, however has been broadened into a much wider collection by its designers and will be more high-end from fall 2005. Next season we’ll see Juicy Couture wovens, tweeds and wools and Prince of Wales checks.” The collection will also feature tailoring and fur-accented outerwear. This fall the brand is also offering a more high-end selection of accessories. It will be the first season the firm uses real exotic skins like Louisiana alligator for handbags whereas the rest of its leathers are sourced from Italy.

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In terms of jewellery, Juicy is expanding its collection beyond the signature charm bracelet. Big statement necklaces, hoop earrings and layered, busy-looking bracelets wholesale from $20 to $100. Semiprecious stones will be introduced for holiday. Last November, Michelle Sanders was brought in as vice president and fashion director. Sanders, the former accessories director at Vogue, focuses primarily on accessories for the company, but will act the ‘eyes’ of the company from New York, whereas the design team is based in Los Angeles.

Rebecca Blair, the company’s vice president and general manager of merchandise and sales stated: “To me, Juicy is the Chanel of the contemporary world,” Blair said. “If you stand on the floor of Bergdorf Goodman on a Saturday, you’ll see women with their daughters and granddaughters buying Juicy. It’s similar to the Chanel experience.” Juicy is currently trying to lease showroom space in an historic building in the Mayfair section of London. And a handful of freestanding Juicy Couture stores are in the planning, of which the locations are yet to be decided.

Tesco to expand clothing

Tesco will add its Cherokee, Florence & Fred and Value clothing ranges to another 20 Tesco Extra stores, which ar eplanned to open over the next year. It is currently sold in around 200 stores. The supermarket has also lauched a dedicated clothing website www.clothingattesco.com.

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The website offers the latest fashion and gives info on where clothing is sold as well as fashion advice. Speculation continues that Tesco is a potential buyer for Cherokee, which has been put up for sale by its US parent company.

Inditex Set For Expansion

Zara owner Indetex, is expected to announce a board restructure this month to improve control of the fashion retailer’s ambitious expansion plans. The news emerged as Inditex opened a flagship store for Bershka, its teen-fashion chain, in Central London. It is the sixth Inditex outlet to open in the UK and Ireland in a week, highlighting the rapid expansion of the Spanish group.

Analysts are concerned that Inditex’s top-light structure has failed to place sufficient controls on its growth strategy, which has seen the group open more than 200 stores a year from Mexico to Japan during the past four years.

Inditex has been working with McKinsey & Co on a five- year strategy. The management consultancy is thought to be advising on a new board structure after the resignation of Juan Carlos Rodríguez Cebrián, managing director, last month. His departure followed news that José María Castellano, who has been chief executive of the Spanish group since 1997, would step down to become deputy chairman.

A spokesman for the company said that Inditex had good control over its store-opening programme at the country level, but added: “This is about having the right corporate governance and the development of the business going forward. We have got to have the infrastructure in place if we are going to double the size of the business.”

Analysts expect an announcement on the new structure to be made when the Madrid-listed retailer reveals its annual results on March 31. Bershka, which has 305 stores worldwide, is currently the fastest-growing part of the Inditex group apart from the core Zara chain. Zara, which competes with the likes of New Look, H&M and Top Shop, has four stores in Ireland and two in England. Up to three more Bershka stores are expected to open this year in the London area. Inditex is also seeking up to three more sites for Massimo Dutti, its more mature, up-market, label and ten more for Zara this year.

Boots Q1 sales continue downward turn

Boots Group Plc continued to see sales drop in the first quarter. The British healthcare and beauty products retailer cited a difficult retail market and said that it saw no signs of improving in the coming months. The Group said in a statement that like-for-like sales had declined 0.8 percent in the quarter ended 30 June, following a drop of 0.9 percent in the fourth quarter of last year.

Total sales climbed 1,5 percent, with Boots saying that its core markets had seen good growth. Pharmacy dispensing volumes rose 5 percent, although results were affected by charges from state subsidies for prescription drugs. “This is a reasonable performance in a tough market, against our strongest period last year. Conditions on the high street are difficult, competition is intense and there is nothing to sugges this will change in the coming months,” Chief Executive Richard Baker said in a statement.

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H&M launches new jeans brand

In response to the enduring popularity of jeans, Swedish retail chain H&M is launching a new jeans brand called &denim next month. The new brand, which will be made available in special &denim departments within H&M stores, will offer approximately 100 different jeans per season for both men and women. ” Jeans are the number one staple garment for most of us,” says H&M design director Margareta van den Bosch. “With &denim, we are improving the fit and quality of our jeans and offering our customers a larger, sharper and more versatile selection.”

Jorgen Andersson, marketing director for H&M, adds: “&denim is not just a collection. It’s a brand. And since a pair of jeans is the only kind of clothing where true feelings are involved, we want to create a soulful brand over time.” The new concept is being underlined by a six-minute promotional film, which was shot on the streets of New York . Filmed as a tragic modern love story, the film is accompanied by songs from the musical Dreamgirls, which are performed by Tamyra Gray and Mary J. Blige.

“There’s enough comedy in advertising today,” says Andersson. “And jeans are not about laughs, jeans are love and soul and tears. That’s what we’re trying to emphasize with this tragic and beautiful Romeo & Juliet story.” The film was filmed by H&M Red Room and renowned director/photographer David LaChapelle. It will run in cinemas worldwide, but the company refuses to reveal the ending but did say: “Every pair of &denim jeans is the start of another true denim love story.”

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Pucci appoints Williamson

The appointment of British designer Matthew Williamson as Emilio Pucci’s creative director has been made official. Williamson had been rumoured to take the position when Christian Lacroix announced his departure from the label last week. Lacroix designed for Pucci for three years.

Williamson will continue to design his signature label when he takes on his new position. His first collection for Pucci will be unveiled at the autumn/winter 2007 shows in February. “We liked the soft, glamorous kind of attitude that Matthew developed for his own line, and his sense of colour and femininity,” said Catherine Vautrin, chief executive of Pucci.

“I think Matthew was a very interesting idea and choice,” said Laudomia Pucci, daughter of founder Emilio Pucci, and image director of the company. “We loved his colours, prints, his freshness and also his jet-set-y lifestyle. I think that really complements Pucci.” She added that Lacroix had been a great designer and had gone out with a bang after his recent, successful show for the label. Since he joined Pucci in 2002, sales had quadrupled.

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Sweet nothings

A new brand of lingerie is set to hit stores in the UK later this year. Rosamosario offers delicate French lace bras, chiffon undies and sheer lace and silk nightgowns that are sure to set temperatures rising.

“It isn’t worked to the seasonal trends – it is a celebration of the craftsmanship of Italy,” said a Rosamosario rep. Each article is treated as special and can only be hand washed. It is about the exclusiveness and longevity of each piece. Each purchase is gift-wrapped in an old-fashioned jewellery box, just to underscore the romance and indulgent character of the brand. We can’t wait.